Simon Sinek: How great leaders inspire action

He explain us why sometimes people don't achieve their objective when it seemed that they're going to do it or when people achieve them when it seems impossible. He mention Apple like an example of a good company that has nothing special but their are leaders. Also he mention Martin Luther King and the Wright brothers, they were not the only one that try to do something different but what made them different? why others companies or people who tried or try to have that success does not has the same results?He noted that all the great and inspiring people has the same way of communication that is the opposite to the rest. With his idea the made a pattern that he call "The golden circle".
People usually communicate their ideas saying what they do, how they do and finally why they do. But , for example, Apple say why they do , how they do and finally what they do. The opposite of the rest, and people feel that what Apple is saying is inspiring. People don't buy what you do it, people buy why you do it.
 
OPINION

If we started to communicate first explaining why and in the end the goal we would achieve more people to believe in us, if we want a change we would be more easy in the same way if we want to sell a product. It's all in the way you communicate.